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Microsoft, Google gang up on Apple in new ads

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Apple is getting picked on by two of its biggest competitors.

Google (GOOG) and Microsoft (MSFT, Tech30) used some of Apple (AAPL ,Tech30)'s well-known user pain points to promote their own services in two separate TV and YouTube ads this month.
On Tuesday, Microsoft went after Apple by pitting its new Surface Pro 4 tablet and Cortana smart assistant against the iPad Pro and Siri.
Microsoft's new ad shows the iPad and Siri throwing a party for "getting a keyboard."
"I'm a computer now, like you," Siri says to Cortana.
"So you have more power, like an Intel Core processor?" Cortana responds.
"Like I said, I just got a keyboard," says Siri.
Microsoft then makes Cortana list out several other features of the Surface Pro 4, which leads Siri to concede, "Maybe this party wasn't such a good idea."
Microsoft and Apple have a history of going after each other through marketing campaigns: For years, Apple ran a series of

anti-PC commercials starring Justin Long and John Hodgman
. And this year, Microsoft has been pushing its "PCs can do more than Macs" message in commercials.
 
Related: Why Google, Microsoft and Walmart are gobbling up tech companies

Google took the first -- and a more gentle -- stab at the Apple in the beginning of August with a 60-second spot about its Google Photos app.
To show off its photos backup service, Google's commercial includes several scenes of smartphone users about to capture a Kodak moment. As they're about to take a picture -- when a birthday girl starts to blow out her candles and a humpback whale jumps out of the water -- a pop-up appears to stop them: "Storage Full. There is no more room on your phone."
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