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Amber Bollard Founder of 27PR Media

Amber Bollard
Amber Bollard
What can you say about Hollywood Publicists? Well, you can say a lot of things but one thing you would have to say is that they are definitely needed by the entertainment industry in general and by the people who are working in that business in particular. When an actress, for instance, needs people to know what she is doing, what does she do? She could phone everyone she knows and tell them about her upcoming project or maybe send out an email blast, but she will never reach enough people or the people she really needs to reach by doing that herself.

Amber Bollard
Amber Bollard
Public Relations experts like Amber Bollard have been doing this kind of work for many years and they know exactly how to get an actresses’ name out to the right people. She knows how to write an article about the actress that highlights her talents and her latest film or the role she just got cast in. Amber, in fact, has written thousands of articles just like that and that is not an exaggeration. She has assisted hundreds of industry clients with getting the word out about their careers and skills. It’s not only actors and actresses that Amber works with. She works with anyone who needs her expert services. She has worked with directors, producers, writers, cinematographers, editors, dancers, singers and even non-industry people.

Amber didn’t start out with publicity in mind; she came to the United States to move her singing and songwriting career forward. In Australia, her home country, she wrote songs and sang in several bands along with making TV appearances and participating in talent shows. When she came to America she was signed to a long-term contract with a well-known recording label in Atlanta.

When her career didn’t advance as fast as the producers promised, Amber moved to Los Angeles where she got a job that nudged her in another direction, although it was still in the entertainment industry. She became a radio host and interviewer with the American Radio Network. She learned everything about interviewing, which is very obvious in her warm and befriending style of talking to celebrities and making them feel at ease. She also learned the ins and outs of publicity and public relations. A few years ago Amber founded her own very successful Public Relations firm, 27PR and has been going strong ever since.


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