Fashion: Alexander McQueen Unleash New Brand Experience In London - Fashion Police | Fashionista | Celebrity | Interviews | Hollywood | Fashion blog | Lifestyle blog

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Monday, 21 January 2019

Fashion: Alexander McQueen Unleash New Brand Experience In London

Alexander McQueen Has Release New Store Experience In London. As of the end of this month, the Alexander McQueen flagship store in London's Mayfair will be offering something unique and special to visitors of the capital.

The opportunity to get very close with a portion of the powerhouse brand's most uncommon looks, spreading over both later and chronicle accumulations.


Located in 27 Old Bond Street, the 11,000 square foot London flagship is being turned into a celebration of the McQueen brand journey.

Current Creative Director Sarah Burton has worked closely with architect Smiljan Radic to make the space as immersive as possible, putting it at odds with the traditional bricks-and-mortar experience.

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Spanning three levels, the shop's ground and first floors will house the current women swear and menswear collections, as you might expect.
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But the second floor will become a chance to explore the brand's most incredible archival pieces, plus photography and artwork.
The space will also play host to an upcoming series of exhibitions and talks for student designers, perpetuating the McQueen tradition of fostering up-and-coming talent.

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